This book covers essential elements of business and management providing foundations for understanding key contents both theoretical and practical. Most of the other books are thick and full of theories and cases that simply cannot be covered in a semester. To maintain focus and to enhance convenience for students, this book coherently insisted core body of knowledge about introductory level business and management issues. Tons of cases and complementary resources are easily found by searching websites and communities these days and this provided an opportunity to make this textbook as essential as possible.